Am I the only one who has frequent stare downs with my computer screen hoping that my desire for brilliant content will be enough to manifest it? Maybe like me, you’ve even imagined who your ideal avatar is and even given said avatar a name but still find it hard to develop content for them.… Continue reading Content Discovery: What’s on your avatar’s mind?
Tag: contentmarketing
Content Development: Create content that converts
Have you perfected your mind reading superpower or better yet, started paying attention to what your target market wants? If so, then develop some content already and give them something to talk about (thank you Bonnie Raitt)! The point of content development is to give your avatar or your target market content that they’ll want… Continue reading Content Development: Create content that converts
Content Distribution: Where’s your audience at?
Raise your virtual hand if you feel like you have the attention span of a goldfish online? Everywhere you look there’s a proverbial NEWSFLASH Extra! Extra! Read all about it. Providing helpful and consumable content (not flashy content) is imperative to getting the attention of your ideal customer, but first, they need to know that… Continue reading Content Distribution: Where’s your audience at?
Content Evaluation: What can you learn?
Let’s be honest, just creating content can feel like a monumental check mark, but unless we want to operate in hope marketing, we also need to evaluate our content. When we evaluate our content, we gain direction on what changes need to be made to see vertical growth. For those of us who tend to… Continue reading Content Evaluation: What can you learn?